Case Studies

Influencer Marketing: ASMRtists X Method laundry

Business Insight: Growth in the laundry category will yield massive bottom line impact.
Creative Insight: There’s a community of people online who love watching people fold laundry.
Brand Insight: Method likes to keep it weird.
Brief: Get people online who have an oddly specific love of laundry to consider Method’s wonderfully fragranced laundry regimen for their home by tapping into our consumers’ favorite ASMR content creators who can bring the products to life like no one else.
Result: Over 4M views and 70K engagements, which continue to grow. Case study was submitted to SXSW for 2020 programming.

Advertising: Method There’s Good Inside

Business Insight: Brand awareness was flat for multiple years.
Creative Insight: Even though Method is known for its color and beautiful bottles, not many people know the rigorous work that goes into what’s inside them.
Brand Insight: Everything Method does is in service of sustainability and responsibility. From the formulas to the packaging, and even their manufacturing in the South Side of Chicago, Method pays just as much attention to the inside of the bottle and the lifetime of the product as its outer beauty.
Brief: Get the Method consumer to become more aware of its responsible practices and jolt them out of the everyday by featuring all of the good inside the formulas, bottles and manufacturing.
Result: The first statistically significant increase in brand awareness in +5 years, maintained and increased through multiple phases.
Press

• AdWeek

• The Drum

Experiential, Social And Influencer marketing: Method at Coachella

Business Insight: Method can reach new consumers through strategic brand sponsorships.
Creative Insight: Method can help keep Coachella attendees stay colorful, clean and creative.
Brand Insight: Design and creativity are core to the Method brand.
Brief: Get Coachella fans and attendees who care about environmental sustainability and responsibility to try the new line of wonderfully fragranced body wash by extending the real-life Coachella experience into the digital social experience through sampling, content and influencer activity.
Goal: Grab new consumers attention in partnership with relevant influential artists and personalities.
Synopsis: Method engaged top-tier content creators such as Baddie Winkle, Rickey Thompson, Dabs Myla, Thankyoux and Jeremy Novy to produce live content and greet fans at the Method Oasis.
Result: Engaged with and reached over 8M unique people online during Coachella 2019.
Press:

• Facebook Business: How Brand Marketers Make the Most of Festival Sponsorships